The first photo is the typical grocery shopping mom. Arms packed with plastic bags trying to get all of the groceries inside the house in one trip. I picture these customers to drive the typical mom car -- minivans or SUV's where they can fit all the kids and groceries comfortably. These customers prefer plastic bags over paper because they don’t rip as easily, and it is easier to carry more items in one trip than with paper.
The second photo is a group of the second typical customer avatar, which is the high school and college-aged millennials. Most in this segment tend to get an iced coffee or fruity drinks from shops like Starbucks and socialize while sipping their drinks, while others spend long tedious nights in the library and need a caffeine boost. These customers love to binge watch Netflix, hang out with friends, and tend to care about their footprint on the environment. Since they are so young they don’t have a consistent income and would not otherwise be able to afford a reusable straw replacement.
I think I definitely have a few things in common with my customer avatars. I definitely am big on carrying in all the groceries at once and being efficient. I also love a good cup of iced coffee and I fit in pretty well with the description of the college student. I apply to this segment as I want to be eco-friendly, my town has been impacted with a plastic ban, and I too am young and not able to splurge on reusable replacements.
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